Very Simple Guide to Name, Image, & Likeness (NIL) Rules for High School Students

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What is NIL?

• NIL stands for Name, Image, and Likeness.

• It means you have the right to make money from your own name, your picture, or anything that shows who you are, like your signature or social media.

What Can You Do With NIL?

• You can get paid for things like:

  • Social media posts or shoutouts

  • Autograph signings

  • Promoting brands or products

  • Making appearances at events

  • Selling your own merchandise (like shirts with your name or image).

What Can’t You Do?

• You cannot get paid just for playing your sport (that’s still not allowed by most schools and the NCAA).

• Some states and schools have rules about what you can and can’t promote (for example, no alcohol, tobacco, or gambling)

• You usually can’t use your school’s logo, name, or uniforms in your NIL deals unless you have permission.

• You must follow your state’s laws and your school’s rules about NIL-these can be different depending on where you live.

What Should You Watch Out For?

• Always report any NIL deals to your school or coach if required.

• Don’t sign any contracts without understanding them-ask a parent, coach, or trusted adult for help.

• Be careful about what you post online; your social media is part of your “brand”.

• If you break NIL rules, you could lose your eligibility to play sports at your school or in college.

Key Points to Remember

• NIL lets you earn money from your own personal brand.

• Rules are different in every state and school, so ask questions if you’re not sure.

• Protect yourself-don’t rush into deals or share your personal info with strangers.

• NIL is about your identity-make smart choices to keep your future open.

In short: NIL is your chance to get paid for being you, but you have to follow the rules and protect yourself to keep playing the sports you love.